Idaho Homes And Money Blog

The longer I live and more successful, purpose-driven people I am privileged to meet and developed relationships with, the more I am convinced that one of the greatest secrets to success in any area of life is the ability to keep moving forward in the face of rejection.

Rejection is an interesting thing. None of us like it, so most people try to avoid it. But if we avoid rejection, we are also simultaneously avoiding success aren’t we?

I once read; Winning in life is more important than winning a popularity contest.

To rise to a higher level where rejection can’t touch us we must break free from the belief that we need to get everyone to like us. This was and still is a hard lesson for me to learn and I thought I would share it with you this morning. Some people reject you and I, because of some other past mistreatment that may have experienced with someone in your profession. Their rejection of you is simply a way of protecting themselves from being hurt again. It’s up to you and I to help them and break though these walls they have put up. Once we do that, we will have a client for life who will proudly refer you out to their friends and family!

Have a great week. Please let me know how I can help you this week.

Your committed business partner,

John West (208) 321.4161

The John West Lending Team

can I ask you a question?

What do you think makes people think of your company when they need to use the services you offer?

Branding is about indentifying and establishing YOU as a brand. This means in the eyes of your clients, you are the only person who does what you do.

The process of branding helps you move from defining yourself by your job title to a more specific position that you do better than anyone else. For example, with the power of branding, you can move from being a realtor or financial planner by saying you are an Asset Manager or a Leverage Specialist in Real Estate. When you are good at what you do, this helps you become the only one who does what it is you do and does it right. Just think how apple stood apart. They did not make anther computer, they made the MAC!

Think about you and your business. Is what you offer different from your competitors? If so how? Once you figure out how you are different, focus on marketing and branding that uniqueness. Focus on branding YOU!

KEEP YOUR HOME

All the power of the federal government now is aimed at making the mortgage market work better.

This will allow people to buy houses and potentially lift the value of your home in the coming years. Meanwhile, however, you have to weather the storm. That means keeping up with your mortgage payments. The longer you hang in there, the more likely it is that the banking industry will come to your aid.

I am sure you have heard of Countrywide, one of the largest mortgage lenders. They will be making available more than $8 billion to modify risky mortgages.

If you have already missed a payment or two, you may be eligible for Hope for Homeowners, a new government program that aims to prevent foreclosures by letting you swap your mortgage for a more affordable, fixed-rate loan. If you are interested in learning more, please contact my office at (208) 321-4161, or visit us at idahorealestatemortgage.com to learn more.